Kandula Education Development Program

BOOSTING ENROLLMENT BY 20%: A STRATEGIC COMMUNICATIONS SUCCESS STORY

A semi-rural school district was facing a challenge that many educational institutions across the nation could relate to – stagnant enrollment.

Despite the district’s outstanding educational programs and dedicated faculty, enrollment had plateaued for several years. In a bid to reverse this trend, the district embarked on a transformative journey by partnering with a strategic communications company, Kandula, with the ambitious goal of achieving a 20% increase in enrollment within one year.

CHALLENGES

Stagnant Enrollment: The school district had experienced flat enrollment numbers for the past five years, which raised concerns about future funding and the vitality of the district’s programs.

Limited Marketing Expertise: The district’s internal marketing efforts were limited, and they lacked the expertise required to create and execute a comprehensive marketing strategy.

THE KANDULA APPROACH

ASSESSMENT AND STRATEGY DEVELOPMENT
Kandula began with an in-depth assessment of the district’s strengths, weaknesses, opportunities, and threats. They conducted surveys and focus groups with parents, teachers, and community members to gain insights into the community’s perception of the district. This data served as the foundation
for the development of a tailored marketing and communication strategy.

CREATING A COHESIVE BRAND IDENTITY
Kandula recognized the need for the district to establish a strong and consistent brand identity. They developed a new district logo and branding materials that
conveyed the district’s commitment to excellence in education.

TARGETED OUTREACH AND MESSAGING
Understanding the diverse needs of the community, Kandula crafted customized messaging for different target audiences. They emphasized the district’s academic achievements, extracurricular opportunities, and the personal success stories of students and alumni.

MULTICHANNEL MARKETING CAMPAIGNS
Kandula implemented multichannel marketing campaigns that leveraged digital platforms, social media, email marketing, community events, and traditional media. These campaigns showcased the district’s accomplishments, highlighted its unique programs, and engaged the community through informative and emotionally resonant storytelling. 

RESULTS

The partnership with Kandula yielded remarkable results:

1

20% INCREASE IN ENROLLMENT:

In just one year, the school district achieved its ambitious goal of a 20% increase in enrollment. New student enrollments and returning student numbers surged, revitalizing the district’s classrooms.

2

IMPROVED COMMUNITY ENGAGEMENT: 

The district’s improved communication strategies fostered stronger relationships with parents, teachers, and community members. Engagement on social media and attendance at district events Increased significantly.

3

POSITIVE BRAND IMAGE:

The new branding materials and messaging established a positive and consistent brand image, positioning the district as a top educational choice in the community.

4

FINANCIAL STABILITY:

The enrollment boost had a direct impact on the district’s financial stability. Increased state funding and tuition revenues allowed the district to invest in additional resources and programs.

 

The success of this district demonstrates the transformative power of strategic communications in boosting enrollment. By partnering with Kandula, the district not only achieved its ambitious enrollment goals but also revitalized its reputation within the community. This success story serves as a testament to the impact of strategic marketing and communication efforts in the realm of education, proving that with the right approach, even long-standing enrollment challenges can be overcome.

 

LATEST BLOG POSTS

Focused woman sitting at table typing on laptop.

Entrepreneurial Mindset: Cultivating Traits for Success in Business and Beyond

Woman working on leather chair smiling holding laptop.

Unlocking the Why Behind Career Transitions: Understanding Evolving Motivations and Navigating Challenges

College student sitting at desk in library studying with books and a laptop, holding a pen writing in a notebook.

How Grant Funds Can be Used to Increase Higher Ed Enrollment

START WITH A FREE STRATEGY SESSION