In the ever-evolving landscape of education, embracing social media as a tool for student engagement comes with its share of concerns. From privacy issues to cyberbullying, schools face challenges that require careful consideration. While it undeniably opens up new avenues for interactive learning and communication, educators and institutions must navigate a complex landscape teeming with concerns that demand thoughtful consideration.

The Ubiquity of Social Media Among Teens

A recent study revealed that 54% of teens find it somewhat challenging to give up social media, emphasizing its significance in their lives. (Source) With 80-95% of teens having access to digital devices, including smartphones, computers, and gaming consoles, schools recognize the need to leverage these platforms for communication. (Source)

Three students in school hallway looking collectively at a notebook.

Risks and Concerns: Privacy and Security

One major hurdle for educational institutions is the concern over privacy and security. Safeguarding students’ personal information, especially minors, is paramount. A 15-year study examining 18 million Facebook posts linked to U.S. schools found millions of student privacy breaches, highlighting the potential risks of identifiable images and data shared on social media. (Source)

Cyberbullying: A Persistent Threat

Cyberbullying remains a significant challenge in the online realm. Statistics indicate that girls are twice as likely as boys to be victims and perpetrators of cyberbullying, with alarming numbers of kids experiencing hurtful online interactions. (Source) Schools now acknowledge their responsibility to intervene and respond, leading to the emergence of anti-cyberbullying campaigns.

Inappropriate Content and Online Safety

Inappropriate content poses another risk, with a quarter of teens reporting receiving explicit images they didn’t ask for. (Source) The rise of sextortion cases highlights the darker side of social media and its potential impact on students’ mental health. Schools find themselves in a delicate position, striving to maintain a positive online environment while acknowledging the risks associated with explicit material.

Negative Public Perception and Loss of Control

Negative public perception and loss of control over communication are additional concerns. Schools fear that social media, if seen as a distraction or a source of problems, could undermine their reputation. Instances like the “Devious Licks Challenge” on TikTok, where students engaged in destruction of school property, highlight the potential for social media to spread negative narratives. (Source)

One of the foremost concerns in this digital era is the delicate balance between leveraging the benefits of social media and safeguarding the privacy of students. The widespread use of platforms for educational purposes requires a meticulous approach to ensure that sensitive information is adequately protected. Legal and ethical concerns also surround the use of social media in education. Schools must navigate issues related to liability, professional boundaries, and potential legal repercussions. 

The unintentional sharing of identifiable images on popular sites underscores the need for heightened awareness and policies to prevent exploitation. Ensuring that teachers and staff are adequately trained to navigate the online landscape is crucial. With new trends and challenges emerging constantly, proactive efforts are required to stay ahead. Schools need to foster a partnership with parents to educate students about responsible social media usage and potential risks.

Kandula partners with educational institutions whose mission is to improve their reputation in the community, build stronger partnerships, find new funding sources and increase enrollment. To learn more about our services and how we can help your school, please visit us at

Join Kandula’s CEO, Andrea De La Cerda, for The InspirED Podcast. We provide weekly tips and insights to empower educational institutions, non-profits, and purpose-driven entrepreneurs. Learn about enrollment, partnerships, and funding to make a lasting impact!