EPISODE 1: THE IMPORTANCE OF REPRESENTATION

When authenticity leads the way, marketing materials become more than visuals—extending far beyond mere DEI checkboxes—and embody a profound commitment to embracing diversity and fostering inclusion.

kandula-andrea-de-la

EPISODE RESOURCES


80,000 hours
A fantastic free resource designed to assist you in identifying and navigating the steps toward pursuing a purpose-driven career that contributes meaningfully to your community.


Insight Timer App
Shifting your mindset can help you gain perspective and fast track your confidence toward a new career. Checkout Insight Timer for inspiration, affirmations, meditations, yoga, and all things mindfulness.


Meetup
For networking and new influential relationships, Meetup is a great, free resource to connect with others in your community or your desired industry.


The Muse
A great resource for exploring job opportunities and packed with practical career advice on hundreds of topics to support you right where you are.

FOLLOW ALONG WITH US

EPISODE 1 CHAPTERS

0:00 Introduction
2:21 Inclusivity as a Communication Strategy
3:38 Authentic Representation in Marketing
4:59 Important Statistics in Inclusive Marketing
6:30 Building Relationships Through Representation
7:20 Diversity, Equity, Inclusion and Beyond
8:29 Practical Tips for Accessibility
10:40 Language and its Role in Representation
14:21 Body Positivity
17:16 Translating This Into Inclusive Marketing For Schools
20:12 Recapping our discussion
20:45 Conclusion



In this first episode, we’re diving into the importance of inclusivity as a communication strategy. Andrea will discuss what that means, why it’s important (today more than ever). 

From embracing diverse perspectives to fostering trust and engagement, we’ll discuss how prioritizing inclusivity in communication enhances the educational experience and builds a positive school community. At its core, inclusive communication creates a welcoming and equitable environment for all – so it is no more critical than in our schools.

When authenticity leads the way, marketing materials become more than visuals— extend far beyond mere DEI checkboxes—and embody a profound commitment to embracing diversity and fostering inclusion.

FEATURED EPISODE

EPISODE 1: THE IMPORTANCE OF REPRESENTATION

When authenticity leads the way, marketing materials become more than visuals—extending far beyond mere DEI checkboxes—and embody a profound commitment to embracing diversity and fostering inclusion.


WORK WITH US

Our strategic recommendations begin with a data-led approach committed to connecting our audiences with the right message, award-winning design and an implementation team to drive results. 

MEET YOUR HOST

ANDREA DE LA CERDA,
M.A. Ed.

Andrea De La Cerda is a highly accomplished communications
professional with over 25 years of experience in the fields of advertising, PR, K12 education, communications and marketing. Throughout her career, Andrea has held key positions in renowned agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior, the educational ecosystem, and market trends, allowing her to develop innovative communication strategies that resonate with school leaders, students of all ages, and the
communities they serve. 

THE INSPIRED PODCAST

PREPARE TO BE INSPIRED

Incorporating diverse representation in marketing efforts is just one step in building and maintaining a school’s reputation. Kandula partners with educational institutions whose mission is to improve their reputation in the community, build stronger partnerships, find new funding sources and increase enrollment.

Smiling woman sitting at table having a discussion with another woman.

READY FOR MORE?

Focused woman sitting at table typing on laptop.

Entrepreneurial Mindset: Cultivating Traits for Success in Business and Beyond

Woman working on leather chair smiling holding laptop.

Unlocking the Why Behind Career Transitions: Understanding Evolving Motivations and Navigating Challenges

College student sitting at desk in library studying with books and a laptop, holding a pen writing in a notebook.

How Grant Funds Can be Used to Increase Higher Ed Enrollment